On 29th July 2021, Secretary, DOS/Chairman, ISRO formally launched the ISRO-theme based merchandise program in a virtual event in the presence of Scientific Secretary, ISRO, with the selection of the first batch of registered ISRO merchandisers.

Customized ISRO-theme based products can play a game-changing role in creating awareness and kindling interest of the students, children and public, in the domain of space science & technology, propagating the achievements and laurels that ISRO brings to the nation. An Announcement of Opportunity has been floated in this regard, where interested agencies were invited to apply to become registered ISRO merchandisers.

Addressing the gathering, Secretary, DOS/Chairman, ISRO Dr K Sivan said, “It makes me happy to see the immense interest the program has generated in such a short time. I am certain that the products created from your efforts shall reach nook and corner of the country including northeast states & Jammu & Kashmir and take the ISRO story among the youth and kids.”

He also emphasized that the merchandise program has not been rolled out with a commercial interest, rather, the intent is outreach and creating awareness through common products such as toys, Do-it-Yourself kits, T-shirts, etc., which kindle curiosity and serve as reminiscence of ISRO success. He expressed hope that many more creative enterprises shall come forward to make use of this opportunity and create diverse products, highlighting ISRO’s previous and upcoming efforts, in a manner appealing to the younger generation, as we take the space program onwards and upwards.

The registered ISRO merchandisers as on date are as follows:

	Company Name	State
	Ankur Hobby Center	Gujarat
	Black White Orange Brands Private Limited	Maharashtra
	Indic Inspirations India Private Limited	Maharashtra
	Dhruva Space Private Limited	Telangana
	EENGN Private Limited	Tamil Nadu
	Imagic Creatives Private Limited	Karnataka
	Touchstone Enterprises Private Limited	Karnataka
	Mankutimma Studios Private Limited	Karnataka
	Specific Impulse Technologies Private Limited	Punjab